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It’s a question often asked in the outside world: What kind of tequila do those who ‘know’ drink in Mexico? For generations, the answer has only been known to a select group of Mexico’s most respected families and Los Bajos’ finest jimadors - they are the fortunate few who have had the privilege of tasting El Tequila Privado, a private recipe from a little distillery in Amatitan. With no commercial pressure to ever bring this private tequila to market, a small group of Mexican families have heartily funded it. For several generations, a local Amatitan artisan and distilling family has passionately produced this spirit, never veering from the centuries old codes and customs - “Los Codigos” - that have made it the most selective tequila in the world. For the first time, those who have enjoyed this private, previously nameless tequila will share what is now known as Codigo 1530 with the world. After a soft launch in select markets in late 2016, including Tenn., Texas, Calif., Colo., and New York City, Codigo 1530 will be introduced to the world this year. In Amatitan, every drop of Codigo 1530’s offerings, Blanco, Rosa, Reposado, Anejo, and “Origen,” our Extra-Anejo, have been perfected over several generations the way one would a homemade recipe - embracing time-honored customs without ever veering from the traditions of the Los Bajos region and its tequilieras and jimadors. The Tequila begins with fully-matured agave aged over seven years, which is cooked in stainless steel ovens, fermented utilizing an organic family baker’s yeast in Amatitan, and distilled twice in stills handmade by the distilling family themselves. The Blanco is perfected over a lengthy, 15-day process. The rested Tequilas are meticulously aged to taste in French White Oak red wine barrels procured from the Napa Valley, which helps ensure that each and every barrel is worthy of bearing the Codigo 1530 name. Codigo 1530 proudly bears the Jerusalem Cross as the symbol of its heritage story. This iconic cross sits atop the Jalisco Coat of Arms and dates back to 1530 when after colonial struggle, Amatitan was officially recognized as a city of New Galencia and Jalisco was given a coat of arms by the Spanish monarchy, which was anchored by the Jerusalem Cross. Codigo 1530’s name honors “Los Codigos,” the old world codes and customs that shaped and still live on in Amatitan and the Los Bajos region to this day. These values are at the core of the proud families who served this tequila in their homes and the artisan distilling family who has been the custodian of this private tequila for generations.